After having reviewed over 295 diet pills, I’ve seen nearly every trick in the book that diet pill companies use to get you to buy their product. To be honest, most diet pills on the market and nothing but junk, and some even complete scams. But when first looking into a diet pill, they all sound quite convincing. They do it through good marketing. By ‘good’ marketing, I mean good for them – not necessarily ethical or honest marketing. I’ve seen it all and now I’m filling you in on the most common tricks used by diet pill companies to convince you to give them your hard earned cash.
1. You’ve seen them on nearly every diet pill site you’ve been to – before and after photos. Te problem with before and after photos is that they are often nothing more than photos before and after the person stuck out their gut and shrugged their shoulders. Sometimes, if you look close enough, you’ll realize that they aren’t even the same person. Other times they use the same photos for multiple diet pills. Sounds fishy? It is. So while the fact that they have them doesn’t mean that they’re a shady company, it just means that you shouldn’t be too believing of them either.
2. The other easily fabricated item that always shows up are the testimonials. What’s wrong with testimonials? Nothing as long as they are real. The problem? We never really know if they are real or not. Anybody with a half a brain can quickly pump out 20 convincing testimonials without breaking a sweat. So take them for what they are worth, and definitely don’t buy a pill simply because it has a list of testimonials a mile long. It probably just means that the marketers had soem extra time on their hands one day.
3. Another common thread in many diet pills’ websites are the sky high promises of fast and amazing results. Many try to tug at your emotions and get you to buy. Never buy a product on whim or without researching it first. If it sounds too good to be true, it usually is.
4. I love to see cited research and studies on diet pill ingredients and products. What I don’t like to see is diet pills that cite such research on certain ingredients, but make it look as if it was research done on the diet pill itself. Always verify their research claims yourselves. And if they don’t offer the references to the studies they claim have been done? Well that tells you a little bit about how legitimate the research was doesn’t it?
5. Last but not least (in fact, this one’s the worst) is the autoship program. Some companies use autoship programs, which is fine as long as you know that you are enrolling in one (and autoship program is where they mail you product every month and charge your credit card). But we’ve seen more and more companies lately offer a ‘free trial’ to get your credit card info and then automatically enroll you in the autoship without you knowing (technically it was in the terms and conditions, but they are hoping you don’t actually read that fine printed thing). So watch out. It’s one of the worst scams that we’ve seen in a while related to diet pills.
Are all diet pills deceptive and scam artists? No. There are a number of quality diet pills on the market that are produced by great companies. But do you have to be careful? Absolutely.