We all know that chiropractic testimonials from patients can be very powerful at generating massive amounts of referrals. Not to mention it doesn’t cost the doctor any money.
The key is to start today by making video testimonials of your satisfied clients. When a patient has enjoyed your services and experienced the relief that your expertise can bring, they are almost always excited to talk about it and share it with others! When you have a video on-hand, they get even more excited about sharing their healing story to support your efforts to reach out into the community.
With these chiropractic testimonials that are obtained from patients in the office, they can be posted on YouTube and many other video sharing networks. The benefit of this is, when potential patients find the chiropractors other videos on Google, they will be able to see all the folks like them that have been helped. Having a solid testimonial that evokes a great deal of emotion is absolutely priceless and makes chiropractic marketing much easier.
Video testimonials are not an option in 2009, chiropractors MUST begin to get them! This is a perfect way to build large amounts of social proof in no time at all. I recommend keeping a video camera in the practice or buying a cheap Flip Mino HD. The chiropractic assistant can actually film them taking this out of the doctors hands completely. This is a very indirect form of chiropractic marketing but could be the most powerful in a sense.
Once you have a solid number of these amazing chiropractic testimonials ready to go, the next step is to get a good ranking with certain key words on Google to make the whole thing fly. Once you get these videos out into the major search engines, don’t be surprised to see a crop of new patients coming through your doors. Theres no reason under the sun why you shouldnt take the initiative and start this today. In fact, your practice may depend upon it.
Lastly, it’s a good idea in your chiropractic marketing endeavors to make sure every patient that gives a testimonial signs a release form. This document basically gives consent for the chiropractor to use the patient’s image / likeness in chiropractic marketing efforts. This can be just a simple, few sentence, release waiver.
Now, try to fill a quota of about 2-3 videos per week, and then in no time youre going to see that youve got an amazing selection of footage at your disposal to ignite your marketing campaign. Soon, your name and profession will be well known in your community, and youre going to be THE place to turn to for all chiropractic problems in your area.
Its easy to feel confused and overwhelmed when youre beginning your chiropractic marketing campaign online, and thats why its smart to find a mentor who knows the chiropractic video marketing methods, and can guide you along the path to success. Experience counts, so find someone who can make your job easier, and get you on the fast track to success!
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